Campaign Spotlight: Gamification

Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're featuring gamification campaigns.

Creator: Multiple Customers

Interactivity can increase conversions, improve customer experience and collect in-email customer data. Some of our favorite examples of Rebel in the wild, however, are about bringing a sense of play into email.

Gamification campaigns increase a subscriber’s engagement with a brand. These campaigns have an interaction rate between 10% - 17%. Gamification ideas include “easter egg” campaigns to highlight secret promos, like the below example:


Gamification promotional campaigns are also a fun enhancement for holiday. This example shows a interactivity can highlight gift ideas.


Rebel collects all the email interactions, making the games an implicit data collection tool. Emails never have to be boring.