Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're sharing the benefits of helper text and tooltips.
If you see a search input on a website you understand what to do immediately. You type in your search term, press enter, and expect your results.
If you see a search input in an email, however, you understand that it is not a true search. In a static experience, it is a CTA that will take you out of the inbox and to the search input on the website.
Interactivity brings the web experience to the inbox, but subscribers have been trained to believe that email elements are image buttons that lead to the website!
One way to train subscribers to interact with an email's expanded functionality is through a tooltip.
A tooltip is a message that appears when a cursor is positioned over an icon, image, hyperlink, or other element in a graphical user interface.
Tooltips boost interaction rate by 20%-60%. Add tooltips to your Rebel email with copy, CSS animation, or gifs.
Use visible, well placed instructional copy to call out interactive elements. This brand uses the image of hotspot in the header.
Animation & Gifs
The animation above the search box clarifies that the element is actionable.
You can use text and imagery as tooltips. Bring your personality to the experience!
Remember that email has been static for about 20 years. Subscribers are going to need a little hand holding to acclimate to the new status quo.
Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're sharing the interactive invite experience .
Our partners at Cordial wanted to host the ultimate summer soirée.
And party planning is all in the details, so they came to Rebel with a question: was it possible to create an interactive invite?
We worked with Cordial team to allow subscribers to RSVP and select their favorite summer beverage without leaving the inbox.
Check out the experience here:
RSVP in your email, spend less time on your phone, and more time in the sun with your favorite #emailgeeks.
Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're introducing the new NPS solution.
Creator: Rebel Team
How likely is it that you would recommend our company to a friend or colleague? The NPS survey is a powerful tool to understand how you’re performing and how you can improve. It is good email practice to send out an NPS survey as part of a behavioral trigger campaign.
Most NPS emails will take the subscriber out of the email and have them complete the survey on a website or in-app. Our new NPS survey product will allow your subscribers to complete the survey within the email, increasing completions. Even better, you can include customized follow up questions based on the selected score.
We’ve seen in-email review forms double completion rate! We hope to recreate those awesome results with our new NPS survey product.
Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're featuring gamification campaigns.
Creator: Multiple Customers
Interactivity can increase conversions, improve customer experience and collect in-email customer data. Some of our favorite examples of Rebel in the wild, however, are about bringing a sense of play into email.
Gamification campaigns increase a subscriber’s engagement with a brand. These campaigns have an interaction rate between 10% - 17%. Gamification ideas include “easter egg” campaigns to highlight secret promos, like the below example:
Gamification promotional campaigns are also a fun enhancement for holiday. This example shows a interactivity can highlight gift ideas.
Rebel collects all the email interactions, making the games an implicit data collection tool. Emails never have to be boring.
Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're introducing the new interactive calendar.
Creator: Matt Schmitter & Jon Ellman
Matt and Jon created this date selector while brainstorming ideas for one of our travel clients; however, we’re pleased to announce that this email experience has taken on a life of its own. Use the campaign to select dates for departures and arrivals or confirm appointments in email. Alter the design slightly, and the calendar design can become a seating chart selector or a tool to reserve tables at a conference!
We are able to grow our product offering when Rebels (internally and externally) push the limits of email design. Sometimes we’re even surprised by everything the Rebel dashboard can do!