New @ Rebel: NPS Survey

Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're introducing the new NPS solution.

Creator: Rebel Team



Desktop view

How likely is it that you would recommend our company to a friend or colleague? The NPS survey is a powerful tool to understand how you’re performing and how you can improve. It is good email practice to send out an NPS survey as part of a behavioral trigger campaign.

Most NPS emails will take the subscriber out of the email and have them complete the survey on a website or in-app. Our new NPS survey product will allow your subscribers to complete the survey within the email, increasing completions. Even better, you can include customized follow up questions based on the selected score.

We’ve seen in-email review forms double completion rate! We hope to recreate those awesome results with our new NPS survey product.


Mobile View


Campaign Spotlight: Gamification

Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're featuring gamification campaigns.

Creator: Multiple Customers

Interactivity can increase conversions, improve customer experience and collect in-email customer data. Some of our favorite examples of Rebel in the wild, however, are about bringing a sense of play into email.

Gamification campaigns increase a subscriber’s engagement with a brand. These campaigns have an interaction rate between 10% - 17%. Gamification ideas include “easter egg” campaigns to highlight secret promos, like the below example:


alt

Gamification promotional campaigns are also a fun enhancement for holiday. This example shows a interactivity can highlight gift ideas.

alt

Rebel collects all the email interactions, making the games an implicit data collection tool. Emails never have to be boring.


New @ Rebel: Interactive Calendar

Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're introducing the new interactive calendar.

Creator: Matt Schmitter & Jon Ellman


Matt and Jon created this date selector while brainstorming ideas for one of our travel clients; however, we’re pleased to announce that this email experience has taken on a life of its own. Use the campaign to select dates for departures and arrivals or confirm appointments in email. Alter the design slightly, and the calendar design can become a seating chart selector or a tool to reserve tables at a conference!

We are able to grow our product offering when Rebels (internally and externally) push the limits of email design. Sometimes we’re even surprised by everything the Rebel dashboard can do!


New @ Rebel: Preference Center

Every week, we're highlighting some of our favorite customer campaigns and Rebel solutions. This week, we're introducing the new preference center solution.

Creator: Rebel Team



Many of our best solutions come from our customers. We noticed that interactivity is often used in a welcome series. It makes sense--subscribers are highly engaged with initial messaging. Our customers take advantage of this attention and survey and collect data, using it to further personalize and target their subscribers.

The Rebel team designed a fun, visual in-email preference center to collect subscriber information. In this example for a beauty brand, subscribers are able to select their complexion and product interests. The template includes swatches, dropdowns, and other interactive elements and feels like a web experience!