Two years ago we launched Rebelmail with the goal of reducing friction by blurring the lines between the inbox and the web/applications. Our first product allowed marketers to build and send their customers quizzes, add to cart experiences and more that function completely within emails. Next, we launched our API to allow developers to turn emails into a surface for their applications. To date, we’ve sent hundreds of millions of emails with truly immersive interactivity.
Our goal remains to empower our users to change the way they engage with their customers. To help us do this, we are changing our name to Rebel. Rebel better represents our company ethos, approaching problems with humility and ingenuity, without regard for the status quo.